In May 1999, with the advent of the PlayStation 2, In 2003, Nintendo released the Game Boy Advance SP, an improved version of the Game Boy Advance that incorporated a folding design, an illuminated di...
Nintendo of America has engaged in several high-profile marketing campaigns to define and position its brand. One of its earliest and most enduring slogans was “Now you’re playing with pow...
Nintendo’s Australian subsidiary is based in Melbourne. It handles the publishing, distribution, sales, and marketing of Nintendo products in Australia, New Zealand, and Oceania (Cook Islands, F...
Nintendo has partnered with Tencent to release Nintendo products in China, following the lifting of the country’s console ban in 2015. In addition to distributing hardware, Tencent will help bri...
Following an announcement in March 2010, On 11 July 2015, Iwata died of bile duct cancer, and after a couple of months in which Miyamoto and Takeda jointly operated the company, Tatsumi Kimishima was ...
Between 1963 and 1968, Yamauchi invested in several business lines for Nintendo that were far from its traditional market and, for the most part, were unsuccessful. Two key events in Nintendo’s ...
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