Clothing serves many purposes: it can serve as protection from the elements, rough surfaces, rash-causing plants, insect bites, splinters, thorns and prickles by providing a barrier between the skin and the environment. Clothes can insulate against cold or hot conditions, and they can provide a hygienic barrier, keeping infectious and toxic materials away from the body. Clothing also provides protection from ultraviolet radiation.
Wearing clothes is also a social norm, and being deprived of clothing in front of others may be embarrassing. In most parts of the world, not wearing clothes in public so that genitals, breasts or buttocks are visible could be considered indecent exposure.
Scientists are still debating when people started wearing clothes. Estimates by various experts have ranged from 40,000 to 3 million years ago. Some more recent studies involving the evolution of body lice have implied a more recent development with some indicating a development of around 170,000 years ago and others indicating as little as 40,000. No single estimate is widely accepted.
People may wear ethnic or national dress on special occasions or in certain roles or occupations.
The announcement of import tax reductions follows changes in June 2015, when the government cut the tariffs on clothing, cosmetics and various other goods by half. Among the changes – easier tax refunds for overseas shoppers and accelerated openings of more duty-free shops in cities covered by the 72-hour visa scheme. The 72-hour visa was introduced in Beijing and Shanghai in January 2013 and has been extended to 18 Chinese cities.
According to reports at the same time, Chinese consumer spending in other countries such as Japan has slowed even though the yen has dropped. There is clearly a trend in the next 5 years that the domestic fashion market will show an increase.
China is an interesting market for fashion retail as Chinese consumers’ motivation to shop for fashion items are unique from Western Audiences. Demographics have limited association with shopping motivation, with occupation, income and education level having no impact; unlike in Western Countries. Chinese high-street shoppers prefer adventure and social shopping, while online shoppers are motivated by idea shopping. Another difference is how gratification and idea shopping influence spending over ¥1k per month on fashion items, and regular spending influenced by value shopping.
Knowing the needs of consumers will increase fashion companies’ sales and profits. Through research and studying the consumers’ lives the needs of the customer can be obtained and help fashion brands know what trends the consumers are ready for.
The fashion industry has been the subject of numerous films and television shows, including the reality show Project Runway and the drama series Ugly Betty. Specific fashion brands have been featured in film, not only as product placement opportunities, but as bespoke items that have subsequently led to trends in fashion.
Collaboratively administrate
Most sports and physical activities are practiced wearing special clothing, for practical, comfort or safety reasons. Common sportswear garments include shorts, T-shirts, tennis shirts, leotards, tracksuits, and trainers. Specialized garments include wet suits (for swimming, diving or surfing), salopettes (for skiing) and leotards (for gymnastics). Also, spandex materials are often used as base layers to soak up sweat. Spandex is also preferable for active sports that require form fitting garments, such as volleyball, wrestling, track & field, dance, gymnastics and swimming.
Paris set the fashion trends for Europe and North America 1900–1940.
In the 21st century a diverse range of styles exist in fashion, varying by geography, exposure to modern media, economic conditions, and ranging from expensive haute couture to traditional garb, to thrift store grunge. Fashion shows are events for designers to show off new and often extravagant designs.
Sponsoring awareness-raising events, which draw the attention of both the media and the general public to the workers.
Fashion shows are events for designers
Advisor to US President and businesswoman Ivanka Trump (right) along with Japanese PM Shinzō Abe wearing Western-style business suits as per their gender, 2017.
Red carpet fashion: Italian actors Gabriel Garko and Laura Torrisi wearing designer dress code, 2009. The man is in suit and the woman is wearing a gown.
In some cultures, sumptuary laws regulate what men and women are required to wear. Islam requires women to wear more modest forms of attire, usually hijab. What qualifies as “modest” varies in different Muslim societies; however, women are usually required to cover more of their bodies than men. Articles of clothing Muslim women wear for modesty range from the head-scarf to the burqa.
Although mechanization transformed most aspects of human industry by the mid-20th century, garment workers have continued to labor under challenging conditions that demand repetitive manual labor.
Most sports and physical activities are practiced wearing special clothing, for practical, comfort or safety reasons. Common sportswear garments include shorts, T-shirts, tennis shirts, leotards, tracksuits, and trainers. Specialized garments include wet suits (for swimming, diving or surfing), salopettes (for skiing) and leotards (for gymnastics). Also, spandex materials are often used as base layers to soak up sweat. Spandex is also preferable for active sports that require form fitting garments, such as volleyball, wrestling, track & field, dance, gymnastics and swimming.
In the 21st century a diverse range of styles exist in fashion
The use of animal fur in clothing dates to prehistoric times. It is currently associated in developed countries with expensive, designer clothing, although fur is still used by indigenous people in arctic zones and higher elevations for its warmth and protection. Once uncontroversial, it has recently been the focus of campaigns on the grounds that campaigners consider it cruel and unnecessary. PETA, along with other animal rights and animal liberation groups have called attention to fur farming and other practices they consider cruel.
Clothing suffers assault both from within and without. The human body sheds skin cells and body oils, and exudes sweat, urine, and feces. From the outside, sun damage, moisture, abrasion, and dirt assault garments. Fleas and lice can hide in seams. Worn clothing, if not cleaned and refurbished, itches, becomes outworn, and loses its aesthetics and functionality (as when buttons fall off, seams come undone, fabrics thin or tear, and zippers fail).
Often, people wear an item of clothing until it falls apart. Some materials present problems. Cleaning leather is difficult, and bark cloth (tapa) cannot be washed without dissolving it. Owners may patch tears and rips, and brush off surface dirt, but materials like these inevitably age.
