ITCH! – Official Trailer Debut + Release Announcement

OFFICIAL TRAILER DEBUT + RELEASE ANNOUNCEMENT   RELEASE: April 21, 2026 Cable, Satellite, Telco and Digital LOGLINE: As an outbreak makes people scratch themselves to death, strangers take refuge in a department store, where panic spreads faster than the infection. GENRE: Horror, Sci-Fi HORROR SCI-FI “ITCH!” CLAWS ITS WAY TO DIGITAL ON APRIL 21st Available in the US April 21st and in the UK April 20th on Cable, Satellite, Telco and Digital “A horror banger” Screen Anarchy ‘The creeping sense of dread and paranoia oozes through every scene, culminating in an emotional final act that feels devastatingly timely” Film Hounds “This is no simple gore fest…a surprisingly intimate horror story which relies as much on inference and clue as it does on overt violence” Warped Perspective Bari Kang’s new horror is one Itch! you’ll definitely want to scratch – the acclaimed film received its UK premiere at Grimmfest and is now set to erupt onto screens with its Digital debut in the US on April 21st and in the UK on April 20th. This critically praised feature is Kang’s horror debut, and he not only writes, directs and produces, he also takes the lead as Jay, a widower grappling with grief and despair. The film also stars Patrick Michael Valley, Ximena Uribe, Mia Ventura Lucas and Douglas Stirling. Following news of a terrifying and deadly outbreak that’s spreading like wildfire and turning its victims into frenzied, animalistic beings hellbent on self-destruction, Jay and his daughter – played by his own daughter Olivia Kang – are searching for somewhere to hide from the chaos that’s taken hold of the city. Desperate to protect his daughter from horrific virus ‘The Itch’, they end up in a seemingly safe convenience store, but the supposed sanctuary rapidly descends into a nightmarish trap, where the true danger is lurking amongst the people who have ended up there. With the infection closing in and paranoia escalating within the group, Jay and his daughter are forced into a harrowing battle – not just against the outside world and the rapidly spreading disease, but against the darkness in human hearts when faced with survival. With every decision a life-or-death choice, they must confront their fractured bond and make brutal choices to stay alive, leading to an unimaginable climax that questions what it truly means to protect those we love. Catch Itch! on April 21st, a deadly and devastating new chiller you’ll be itching to tell your friends about. About Seven Tales Seven Tales is an independent entertainment label based in the UK. Founded in 2025, Seven Tales release new and catalogue titles across all genres, with distribution via their trading partner, Trinity Content Partners, who have years of expertise managing sales to all platforms, channels, and retailers across the UK. About Trinity Content Partners Trinity Content Partners is a UK-based global independent sales and distribution company specializing in documentaries, feature films and television series. For over two decades Trinity has managed the commercial release of thousands of titles and continues to work with its clients to develop and distribute their new content, as well as provide them with the ability to exploit their large libraries of content across all physical, digital, SVOD and TV platforms around the world.